THE NEW iMAC


The new iMac. Performance and design. Taken right to the edge.Sit down in front of the new iMac and something incredible happens: The world around you seems to disappear, and you lose yourself in the big, beautiful display. To create an experience this immersive, we pushed every limit, rethought every detail, and advanced iMac in the most astonishing ways.

The ultimate all-in-one. Honed to the cutting edge.
The first iMac was a revolution: An all-in-one computer that put everything — display, processor, graphics, storage, memory, and more — inside one simple, stylish enclosure. Countless innovations later, we’ve raised the bar yet again. The new iMac includes the most advanced, most brilliant desktop display we’ve ever built, and it’s filled with the latest high-performance technologies. Yet it’s just 5 mm thin at its edge with up to 40 percent less volume than the previous generation. To do all that required unprecedented feats of engineering — and imagination. We invented new technologies, pioneered new manufacturing techniques, and devised all-new ways to do more in less space.
Up to 40% less volume
5-mm edge

Innovations at the molecular level.

One of the biggest challenges our engineers faced was how to join the front and back of the new iMac. The enclosure is so thin, it’s not possible to weld the pieces using traditional methods. So we searched far and wide for other ideas, and we found one in a process called friction-stir welding. It’s commonly used on airplane wings, rocket booster tanks, and other parts that simply can’t fail. This process uses a combination of intense friction-generated heat and pressure to intermix the molecules of the two aluminum surfaces — creating a seamless, precise, and superstrong join. You may not see it, but the new iMac wouldn’t be possible without it.

The evolution of iMac

  • 1998
  • 2000
  • 2002
  • 2004
  • 2005
  • 2007
  • 2009
  • Today

Re-engineered display. A story you can really lose yourself in.

Individually calibrated for true-to-life color.

None of these innovations would matter much if the iMac display didn’t deliver vivid, true-to-life color. Which is why we put every single display through an exacting color-calibration process using three state-of-the-art spectroradiometers: one to measure gamma, one to measure white point, and one to check the work of the other two. This equipment is tuned to meet color standards recognized around the world for precision and accuracy.

iMac and the environment. Highly recyclable and more energy efficient.

More energy efficient.

Not only does the new iMac offer higher performance than any previous iMac, it’s also more energy efficient, using up to 50 percent less energy in the idle state with the display on. And its hardware components work hand in hand with the operating system to conserve even more power.

Friendly to the environment.

The environmentally friendly iMac design is free of many harmful toxins, including mercury, arsenic, BFRs, and PVC. It’s also made from materials such as aluminum and glass, which are more likely to be recycled and reused.

Highly rated designs.

As a result of all our efforts, iMac meets the stringent low power requirements set by the EPA, giving it ENERGY STAR 5.2 qualification. And it has earned the highest rating of Gold from EPEAT, which evaluates the environmental impact of a product based on how recyclable it is, how much energy it uses, and how it’s designed and manufactured.*
Uses up to 50% less energy
Al
Aluminum
Si02
Glass

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